Here’s The Importance of Public Relations in Marketing

Marketing and Public Relations are The Same Thing.

All you are doing is putting something in front of people.

With Marketing then this is obviously product or a service.

And with Public Relations the call to action might be a variety of things, but Marketing and PR are the same thing in reality.

And here’s the thing, they are both not important.

Rather, they are a waste of time for most people.

What is Public Relations?

Some people may define Public Relations as media coverage, press statements, trying to control public perception, etc.

Basically, paying attention to this today is a waste of time for most people.

You might be thinking, “But Media Outlets have large audiences I want to put something in front of!”.

Okay, then build something they want to put in front of their audience.

It takes the same, if not less, effort to build something beneficial to other people and make it available online than it does to spend time liaising with media outlets and hoping that they will cover you.

Just do so much good that they have to cover you.

And as regards public opinion, why spend effort trying to seem like a good person, instead of actually doing good?

Public Relations is automatic today and you don’t need to worry about it, here’s why:

How To Do Marketing/Public Relations?

So now we know that PR and Marketing are in fact the same thing, you might be wondering how we will put things in front of other people.

We don’t want to do this.

You see, today, there are robots crawling the internet looking for things to put in front of people.

People go to websites and search for what they need, then robots present them with the most helpful things they could find (give or take).

To put things in perspective, Google deploys a mass of resources to create the best Public Relations (putting things in front of other people) Machine in the World.

Do you think you can do a better job?

More importantly, why do you want to try?

The people who you want to put things in front of will likely already be using Google (or maybe Bing).

Some just build something helpful and let them put it in front of your desired audience.

How Do I Know What To Build?

So now that we know that all we need to do is to build something truly helpful to other people, how do we choose what to build?

The way we do this, is to go to Google and find the things that are not currently being provided.

If you want to be up and running right away, then choose something you already have the ability to help with.

Let’s say that you have knowledge of health or wealth, etc, even if quite specific, start to type in the things which the people you are able to help might be searching for.

If Google suggests it, then this might be something to look after.

If there are no relevant results at the top of the search page either, this is just what we are looking for.

Or if you want a challenge, find a bigger “gap in the market” (a bigger problem per person, a problem more people have or *a problem that effects people with more resources at their disposal*), learn how to help solve this and create something to do that.

Another thing to know, is if you haven’t already a product or service, then you are going to want to make it a digital.

One of the great blessings of the internet is that once you have created something (a written post like this, a piece of software, some audio content, etc) it might be replicated a million times for free.

So think, spend an hour or so creating a piece of content and you might never have to touch it again.

Not having to share it on any social media, nor having to type it out again.

Just post it up and let the search engines distribute it for you.

Do we see the picture?

The Marketing and PR of the smart one today is:

  1. Find What (Lot’s of or Well-Trusted) People Are Looking To Have Solved That Isn’t Being Currently.
  2. Create the Best Thing To Solve That.

And that’s it.

The rest is left to the internet robots to distribute, and once people start to learn of it then perhaps they will share it also and perhaps it will be picked up by news outlets.

In the meantime, you might have been finding other problems to solve and building things to solve them.

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